Why "fluid" isn't optional
Here's fluidity earning its keep. A red blood cell is about 8 µm across — but it has to squeeze single-file through capillaries half that width, millions of times, without bursting. Only a fluid, flexible membrane can fold, deform, and spring back like that. Make the membrane too stiff (too much cholesterol, too little unsaturation) and cells get rigid and fragile — the membrane's softness is a feature, not a flaw.

Red blood cells: Arek Socha, CC0 (Wikimedia Commons)